Behavioral science shows that 40% of the decisions we make throughout a day aren’t really decisions — they’re habits. Yahoo’s CEO told Bloomberg News that her goal for Yahoo as a web destination was to make it a habit:
“I think that there’s a real opportunity to help guide people’s daily habits in terms of what content they read. That is something that we are really working on. All of these daily habits — news, sports, games, finance, search, mail, answers, groups — these are all things we have been underinvested in.”
Launched in 1994, Yahoo is one of the old dogs of the tech world. In 2012, former Googler Marissa Mayer came on as CEO, amid much fanfare and a few photo shoots. Beyond the publicity, she quickly executed several smart strategies that have shaken up Yahoo.