IBM Watson Analytics for Social Media

Hear What Customers Are Really Saying

IBM Watson Analytics for Social Media

Market analysis is not new and at this point social media is really not new either. (You’ve seen the messages that you’ve been friends for over 8 years, memories from 5 years ago!)

It’s time to start making the most out of Social Media and what we can gather about how customers feel, brand reputation, problems or concerns, what customers want, and so much more from Social Media Analytics. We have had customers in Calgary, Edmonton and Western Canada analyzing their marketing campaigns for years – since we started helping them with Business Intelligence in 2005. Now we can do so much more and so quickly with advanced software like Watson Analytics for Social Media. This tool can help you save time, reduce brand risk, increase revenue, and reduce costs – all through real time insights provided through Social Media Analytics.

Analyzing audiences by demographics and geography is standard for marketing campaigns but this is just scratching the surface of the potential. With IBM’s Watson Analytics for Social Media it is possible to get real time responses to basics like demographics and geography of people talking about products or businesses – but then with sentiment analysis, influencer identification, natural language processing, and image analysis; the bigger picture becomes very apparent and very quickly.

Sentiment Analysis WASM Sentiment Analysis

One of the strengths of Watson Analytics for Social Media is the ability to process the sentiment behind reviews, blogs, tweets, re-tweets, and other online information. There are accessible metrics available to show the number of tweets on a topic. Not as many that can give you a good picture of the positive versus negative sentiment behind these tweets – and include other sources as well including reviews, blog posts, video descriptions and comments, news etc. Watson Analytics can include all of these sources and summarize the sentiment across topics and present in a visually appealing fashion.

Influencer Identification

Maybe you need to access that one person that has a wide audience, or maybe you want to only see what true influencers – ones with over 1000 followers – have to say about your product. Watson Analytics makes this happen.

Natural language processing

Ask questions using natural language to easily uncover insights into data – all without an advanced technical skillset. Once again we are talking about Not Needing to be a Data Scientist to work with data and understand exactly what’s going on. You’ve worked with your business for years – you’re the business expert. Now you can ask questions like a business expert and not a statistician or computer scientist.

Image analysis

With a rich understanding of visual images Watson Analytics can include more than just text analytics to help you understand what people are saying about your business or brand.

 

Putting all of these options together it is possible to come to conclusions and make fully educated decisions based on the results of your analysis. Watson Analytics for Social Media doesn’t leave the demographics or geography behind either – you can also view responses by gender, or region as well, in addition to other demographics and geographic information.

 

Industry Usage

There are many benefits to industry in being able to get the direct message from their customers. Watson Analytics for Social Media provides this fly on the wall perspective merged with a big picture view. Here’s a few examples of how businesses can make the most out of this advanced software:

Security and Risks – brand risks and community perspective are an important aspect of businesses even without a direct tie to consumers – such as those in oil and gas. Social Media advisors are expected to use social media to protect the company and overcome perception challenges. Watson Analytics for Social Media’s prebuilt visualizations and filters can highlight relevant content quickly providing immediate insights.

Hospitality industries can immediately benefit from social media analytics with understanding trends, being proactive about responding to customer opinions. More than this it is possible to respond to analysis results with supply management and staff scheduling. Tracking the market share is also highly relevant and helpful.

Retail industry can gather real-time feedback on styles, desires and service feedback. No longer will it take months of planning only to order the wrong colours or wrong products, the time frame is now immediate.

Product Owners need feedback on existing product features or feedback on proposed features. Competitive intelligence can also put a company at advantage. WASM can be used to prepare the sentiment analysis and user feedback that would take months to gather through surveys or other market analysis. With additional topics suggested by Watson Analytics for Social Media it’s possible to find what you weren’t even looking for as well.

Sales representatives – can easily understand the needs of their market and prospects and at the same time understand perceptions of their products versus their competition. All with almost no training.

Event planning of all sorts can be enhanced through social media analytics. Understanding potential response and demand will help you with supply chain decisions, staff requirements and other capacity requirements.

Universities and Higher Education facilities can better respond to student needs, feedback and actively market based on key influencers when the information is in your hands

Technology companies can understand outages and provide real-time insights that are simply invaluable.

Be that fly on the wall and understanding just what is thought of your brand – and understand how you can improve with new insights can be invaluable.

Ask us how you can get a free trial of Watson Analytics for Social Media and how we can help you understand the topics and themes necessary to analyze your business and provide immediate insights to reduce costs, increase revenue, save time, and reduce risks. Contact us at info@bowriversolutions.com or  (587)-885-1090.

Cognos Analytics or Watson Analytics

Cognos Analytics Versus Watson Analytics

Two Products for Business Analytics

IBM now has two business analytics offerings that our customers in Calgary, Edmonton, Saskatchewan and British Columbia have been using and evaluating. Cognos Analytics is the long standing product evolving from Cognos -> Cognos ReportNet -> Cognos Business Intelligence -> Cognos Analytics and now Watson Analytics – the new offering using cognitive analytics and natural language originating from Watson that competed on Jeopardy. With these two analytic products the question comes up – Which one do I need?

Cognos Analytics

Cognos Analytics has evolved significantly from its roots in Ottawa, Canada back in 1969. The main selling feature for years was their PowerPlay Cubes for quick top down analysis, and slicing and dicing data in so many ways. The offerings changed significantly over the years but became a more complete offering in 2008 when purchased by IBM and combined with the extensive research and development and other tools that IBM has had to offer. The core of Cognos Analytics is still that easy access to corporate information – but with so much more now. Cognos Analytics is moving more and more into business users self service access to information. With both Cognos Analytics and Watson Analytics IBM is reducing the technical skillset needed for more advanced analytics – empowering users as they progress in this direction. This has been discussed previously in our post on So You’re Not a Data Scientist… So What! Cognos Analytics is a truly complete business analytics offering for professional reports, dashboards, self service information access, emailed reports and more. This one tool provides the complete picture of where you are and where you need to go. This is the tool that allows users to make analytics part of their daily work routine with information at their fingertips and a reduced IT backlog. In addition, the sharable features of Cognos Analytics helps to build a community within the organization – with the all important single source of the truth.

Cognos Analytics

Watson Analytics

Watson Analytics is the new kid in town when it comes to Business Analytics. However, this does not mean it’s lacking in power. On the contrary, Watson Analytics is a very powerful tool that has many benefits to adding to your toolkit. The primary strength is in the simplicity – this is the epitome of empowering end users and reducing the necessary technical skillset. There is no need at all for an IT background or a degree in Statistics in order to find the gold in endless columns of data and even unstructured data such as social media analytics. Using natural language it becomes very easy to ask questions and immediately see reports that address those questions with options to drill in or filter to more specific data or alternative views to answer similar questions. Watson Analytics allows for immediate visual understanding of information with key exception reporting. No longer are you searching through data for a vital piece of information – this information stands out immediately.

Not only does a user not need to understand a SQL statement like

“Select name, location, age from table1 join table2 on table1.primarykey = table2.key where table2.lostTimeIncident > 2”

But that user doesn’t even have to drag and drop and create a report or design a report specification. A user can simply type in:

“Tell me about the lost time incidents”

Watson Analytics guides data exploration and by doing so a user can immediately see all of the lost time incidents and drill in to find any issues such as locations that are at higher risk, departments, etc.

Watson Analytics – More Capabilities

Watson Analytics can take things one step further with automated predictive analytics providing answers and new insights. Uncover patterns, correlations and key drivers in your data. Reveal unbiased insights – all without that highly technical data scientist skill set. Business users that truly understand their data will be empowered with new data discoveries. All of this with the ability to tell a powerful story through charts, dashboards and automated visual representations.

Watson Analytics also makes data preparation very easy – it can be as easy as uploading a spreadsheet of data or connecting to a cloud data source – with an automatically produced quality report. Refinement can be completed on top of this – creating new groups, calculations or hierarchies. All in an easy to accomplish fashion – easier than Excel. Then immediate guided exploration is possible.

One additional benefit of Watson Analytics is in Social Media Analytics. This provides a truly powerful and insightful view of your company or industry with insights about what people are saying including a sentiment analysis feature that quickly summarizes what people are saying to identify customer trends and consumer sentiment.

 

Curious about Watson Analytics? We can help you get set up with their free trial! To get your Watson Analytics Free Trial email us at info@bowriversolutions.com

 

showing you what you didn't know to ask

Watson Analytics Versus Cognos Analytics?

It’s great that IBM has these two products and they each have some very distinctive advantages. If you’re looking for business intelligence without a huge technical skillset you have options! So how do you decide which one you should use and why?

First of all with Cognos and Watson Analytics it isn’t necessarily an either/or decision. These two products serve two distinct needs and can effectively build on one another. It doesn’t have to be a choice of one or the other.

However, because there are distinct usages of each it helps to point out that Cognos Analytics excels at the operational reporting and providing easy access to accurate information, and Watson Analytics excels in the Data Discovery/Predictive Analytics/and Pattern Analysis area.

Cognos Analytics tends to be more focused on the professional report side with easy viewing and sharing of information. Watson Analytics leans towards data discovery – showing you what you didn’t know to ask.

When comparing Cognos Analytics and Watson Analytics what it really comes down to is if you’re looking for a traditional (but highly advanced!) business intelligence implementation with professional reports and a shared environment then Cognos Analytics is going to provide a next generation solution for your business. If you’re looking for new data discovery with a new way of analyzing your business including predictive analytics and social media analytics – then Watson Analytics is the answer.

 

We can help you discover what is best for your specific needs with a custom needs assessment. Call us for a needs assessment or for your free trial of Watson Analytics  (587)-885-1090 or email us at info@bowriversolutions.com. It really can be that easy to make better decisions, quickly, and more accurately… today.

 

 

Data Scientist Data Analyst

So You’re Not a Data Scientist… So What!

You’re not a Data Scientist – You Don’t Need to Be!IBM Cognos Report

So you’re not a data scientist but you need more information to do your job. We can help. We have helped many customers just like you in Calgary, Edmonton, Vancouver, Saskatoon and Regina. Customers that have needed access to information and fast, needed to write a report without going to IT, or needed to make critical business decisions with up to date and accurate information. Even customers that had an idea to improve company performance but needed to show the numbers to prove it. This is what we live and breath…. bringing data together to show real answers, timely, and accurately.

IBM Cognos Analytics

We use IBM Cognos BI to set up systems for user self service. You no longer need to be a data scientist or an IT guru to get the answers you need. With IBM Cognos you can create your own report and have the answers at your fingertips.

DashboardYou can also start with a dashboard to see your department and then drill into more detail. This helps you answer the questions you didn’t know to ask. Why is this area outperforming the other areas? Why is this manager underperforming? Then you can get to how you can help all areas increase their performance.

If you know the data is available and you want access at your fingertips we can help. The original Business Intelligence offerings were great options that allowed for clicking and drilling down to discover more detailed information. These quickly hit limits with data volumes, performance, and availability. Years of waiting to provide easier access to business users and true self-service capabilities has paid off. There are options now that we can set up systems and have business users accessing self service reporting options within weeks of starting the project. This enables users to get answers without needing an IT background and without being a data scientist. You can now do so much more than VLookups in Excel. You can drag and drop and create your own report within minutes and re-run it in seconds or schedule it to be delivered to your inbox on a schedule that works for you. These options are so easy now we hardly think to celebrate them. But, if you’re still having to call over to the local expert to run a report for you, or you’re re-creating the same report each month, or worse you can’t get the answers you need… this can change and it doesn’t take a University degree to change it.

IBM Watson Analytics

Even better than this self service report writing capability is the cognitive analysis available now through IBM Watson Analytics. This takes natural language questions and automatically responds with data displayed suited to the question asked. This is not just a step ahead of easy self-service acces – this is a leap and bound ahead. Simply entering “tell me what my department looks like” results in several graphical displays with different ways of looking at departments. If you like what you see you can see more of the same or click to filter the display in more detail. All of this without extensive setup times or expensive software costs. This really is Advanced Analytics made Easy.

Watson Analytics

 

Watson Analytics

 

Visit: IBM Watson Analytics – Take a look and then call us today.

Find out how to use IBM Watson Analytics and see how easy it is to do your job and use Advanced Analytics without being a data scientist. Call us for a demo  (587)-885-1090 or email us at info@bowriversolutions.com. It really can be that easy to make better decisions, quickly, and more accurately… today.