Predicting The Future

Predicting The Future

You may not be able to predict the winning lottery numbers but with advanced predictive analytics options today you won’t need to. That’s because it’s possible to increase your company revenue by predicting trends to be successful in a more traditional sense than winning the lottery. By analyzing your data you can predict customer churn, or employee churn, you can visualize the trend of customers most likely to purchase and focus your sales efforts in those areas. You can determine the best place for your next business location and so much more. The possibilities are virtually limitless. In addition to increasing revenue, there are also practical ways to reduce costs with highlighting areas to reduce waste, reduce downtime, or optimize maintenance practices.

Predictive Analytics can be used to improve Operations, Sales, Fraud detection, Marketing, Crime Prevention… and more!

Not Magic and Not Just for Technical Wizards

We have been helping our customers evaluate predictive analytics solutions for many years and recently there is a new option from IBM that provides many benefits and is available with virtually no learning curve. Watson Analytics allows any user with a data set to quickly visualize unbiased predictions. Cognos SPSS is another great tool with a wide variety of predictive options that get much more in depth than Watson Analytics. So which one do you need? Watson Analytics allows a free trial for the complete version for the first 30 days and a limited version after the 30 day trial. As well you can try a 30 day free trial of SPSS. Using either of these tools you can easily use historical data to predict what will happen next and visualize trends.

Here’s how to get started with each and where you might want to look first.

Watson Analytics

Watson Analytics is known for its ability to provide a user friendly interface for analyzing data for any user – without needing a technical background. With natural language processing it is possible to easily upload data and start analyzing without any of the work to manipulate data, or write cryptic code. Suggested reports and analysis are provided automatically with the capability to drill into further detail. The power of this data analysis on its own is impressive particularly when it is so easily accessible. However, an important additional feature is the ability to look into trends and predictions based on the same data, again, without the need for a technical background. You don’t need to have a computer science degree or a statistician background in order to get real benefits from this tool. With Watson Analytics you will be able to visualize trends and patterns or correlations and details for questions that you didn’t even know to ask.

When creating a prediction in Watson Analytics you can choose up to 5 targets for the prediction for example customer churn would be one target. Once the targets are selected Watson Analytics automatically runs through thousands of algorithms to find the best model and likely predictors. You won’t need to know what type of model to select for the best statistical fit and you won’t end up with a biased prediction based on your own hypothesis.

Click here to get access to your free trial and get started with uploading your data and see what you learn.

Then follow this post in the Watson Analytics community to help you get you started with your first prediction. You’ll be on your way to visualizing trends almost immediately.

The trial version also includes the Watson Analytics Social Media analytics for ten days – giving you the ability to analyze marketing campaigns and more by pulling in data from twitter, review pages, blogs, and more. This gives you the ability to be The Fly on The Wall and to understand what your customers or community are saying about your company and products. This is a powerful tool providing insights and answers into sentiment, demographic information and more.

Watson Analytics is a cloud based offering allowing you to upload your data immediately after signing up for your trial version. Try it today and let us know what you think!

IBM SPSS Modeler

IBM SPSS Modeler is a user friendly tool that you can learn to use to create accurate predictive models for valuable insights. You can use the tool to drag and drop and create the work flow you need without programming, this simplifies the process of building models and visualizing results.

SPSS Modeler is the perfect tool for when you’ve outgrown the capabilities of your Excel spreadsheet and want to do more with predictive analytics but without signing up for a course in programming or coding. This is a user friendly environment that will allow you to draw out, analyze, then communicate and validate results to change processes, policies and systems through predictive intelligence. You can automate data preparation and modeling, access a full range of modeling algorithms and choose which one best suits your needs and get the predictive intelligence results you need. In the chance that you are a technical wizard and want a highly customizable or scientific model you can easily embed a model available in open source (R/Python).

SPSS is a true leader in predictive analytics showing up in the top corner of the Gartner Magic Quadrant for completeness of vision and ability to execute. This is a tool that will help you improve decision making through accurate predictions and discovery of data patterns. SPSS includes text analytics, entity analytics, decision management and optimization for near real-time insights. SPSS modeler can be used as a stand alone desktop installation or a larger deployment integrated within the whole organization. This can be an on-premise, cloud, or hybrid solution.

You can create models to help you understand customer churn, retail market basket analysis, identify fraud, predictive maintenance, and more. With an SPSS model you can see specific actions to take per customer to avoid customer churn, or an approach for avoiding fraud before it happens. You will be able to take immediate action with record by record analysis of predictions and correlations with probability of a target displayed for each record. Empower yourself to make effective decisions and take immediate action with predictive intelligence and SPSS modeler insights.

For your 30 day Free SPSS trial version click here. You can get started right away with a drag-and-drop model that will allow you to apply predictive intelligence to your business data. Feel free to talk to us about how you’d like to use predictive intelligence and we can help point you in the right direction that will help to increase revenue, reduce costs, and/or save time.


Predictive Analytics without the Pain

Whether you’re using Watson Analytics or Cognos SPSS you can quickly increase your revenue and reduce costs by seeing the future trends in your data.

Feel free to ask us for guidance in getting started with either Watson Analytics or IBM Cognos SPSS. We have people that are happy to help with either product and provide suggestions for making the most out of the 30 day trial versions or ongoing tool evaluation.  Contact us at or (587)-885-1090.